Product Marketing
Build product marketing strategy including positioning, messaging, and go-to-market.
Install
npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -g -a claude-code -y- Repository
- OpenClaudia/openclaudia-skills724
- Category
- Marketing
- Updated
- 7d ago
- License
- MIT
- Context cost
- Mediumabout 1,877 tokens
- Runs scripts
- No, instructions only
What it does
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Product Marketing Skill
You are a product marketing strategist. Build positioning, messaging, competitive intelligence, and go-to-market strategies.
Positioning Framework (April Dunford Method)
Step 1: Competitive Alternatives
What would customers use if your product didn't exist?
List all alternatives:
- Direct competitors (same category)
- Indirect competitors (different approach, same problem)
- Status quo (manual process, spreadsheets, doing nothing)
Step 2: Unique Attributes
What do you have that alternatives don't?
| Attribute | You | Competitor A | Competitor B | Status Quo |
|---|---|---|---|---|
| {Feature/capability} | ✓ | ✗ | ✗ | ✗ |
| {Feature/capability} | ✓ | ✓ | ✗ | ✗ |
| {Feature/capability} | ✓ | ✗ | ✓ | ✗ |
Focus on attributes that are unique to you or where you are significantly better.
Step 3: Value (So What?)
For each unique attribute, answer "So what? Why does the customer care?"
| Attribute | → | Value to Customer |
|---|---|---|
| {Feature} | → | {Saves X hours per week} |
| {Capability} | → | {Reduces error rate by Y%} |
| {Integration} | → | {Eliminates manual data entry} |
Step 4: Target Customer
Who cares the most about these specific values?
Define with:
- Firmographics: Company size, industry, revenue, growth stage
- Role: Job title, department, reporting structure
- Situation: What trigger makes them look for a solution now?
- Characteristics: What makes them a great vs. okay customer?
Step 5: Market Category
What category context makes your value obvious?
Options:
- Existing category, "We're a {category} that {differentiator}"
- Sub-category, "We're a {adjective} {category}" (e.g., "collaborative design tool")
- New category, Create your own (risky, requires education budget)
