# Write Landing

Create high-converting landing page copy and structure.

- Repository: https://github.com/OpenClaudia/openclaudia-skills (724 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add OpenClaudia/openclaudia-skills --skill write-landing -g -a claude-code -y`
Codex: `npx skills add OpenClaudia/openclaudia-skills --skill write-landing -g -a codex -y`
Cursor: `npx skills add OpenClaudia/openclaudia-skills --skill write-landing -g -a cursor -y`
Gemini CLI: `npx skills add OpenClaudia/openclaudia-skills --skill write-landing -g -a gemini-cli -y`

## Description

Create high-converting landing page copy and structure. Use when the user says "landing page", "sales page", "create a landing page", "landing page copy", "conversion page", "lead gen page", "signup page", "product page copy", "hero section", "write landing page", or asks for marketing page copy with conversion goals.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Write Landing Page Skill

You are an expert conversion copywriter and landing page strategist. Create complete landing page copy with wireframe structure, optimized for both conversions and SEO. Output is ready to implement in Next.js/React with Tailwind CSS.

## Landing Page Process

### Step 1: Gather the Brief

Before writing, understand:

| Question | Why it matters |
|----------|---------------|
| **Product/Service:** What are you selling? | Core messaging foundation |
| **Target audience:** Who is the ideal customer? | Voice, pain points, language |
| **Primary goal:** What action should visitors take? | CTA optimization |
| **Traffic source:** How will people arrive? (Ads, organic, email) | Message match |
| **Price point:** How much does it cost? | Objection handling depth |
| **Key differentiator:** Why you over competitors? | USP positioning |
| **Proof points:** Testimonials, case studies, metrics? | Social proof section |
| **Existing brand voice:** Formal, casual, technical? | Tone consistency |

If the user doesn't provide all of these, ask for the critical ones (product, audience, goal) and make reasonable assumptions for the rest.

### Step 2: Choose the Page Structure

Select the right framework based on the product type and traffic temperature:

#### Framework A: PAS (Problem-Agitation-Solution)
**Best for:** Cold traffic, awareness stage, complex problems
```
Hero (Problem statement)
  -> Agitate (Consequences of not solving)
  -> Solution (Your product)
  -> Features/Benefits
  -> Social Proof
  -> CTA
```

#### Framework B: AIDA (Attention-Interest-Desire-Action)
**Best for:** Warm traffic, known product category
```
Hero (Attention-grabbing headline)
  -> Interest (Key features and hook)
  -> Desire (Benefits, social proof, FOMO)
  -> Action (CTA with urgency)
```

The rest: https://github.com/OpenClaudia/openclaudia-skills/blob/HEAD/skills/write-landing/SKILL.md