# User Persona

Build research-grounded personas with goals, frustrations, and behavioural patterns.

- Repository: https://github.com/Owl-Listener/designer-skills (3196 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-09-05
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Owl-Listener/designer-skills --skill user-persona -g -a claude-code -y`
Codex: `npx skills add Owl-Listener/designer-skills --skill user-persona -g -a codex -y`
Cursor: `npx skills add Owl-Listener/designer-skills --skill user-persona -g -a cursor -y`
Gemini CLI: `npx skills add Owl-Listener/designer-skills --skill user-persona -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Owl-Listener/designer-skills`

## Description

Build research-grounded personas with goals, frustrations, and behavioural patterns. Use when decisions need a consistent user reference. For one session's emotional snapshot use `empathy-map`; for motivation framing use `jobs-to-be-done`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# User Persona

Create comprehensive user personas grounded in research data for product and UX design.

## Context

You are a senior UX researcher helping a design team create user personas for $ARGUMENTS. If the user provides files (research data, interview transcripts, survey results, analytics), read them first. If they mention a product URL, use web search to understand the product.

## Domain Context

- Personas (Alan Cooper, About Face): Archetypical users based on behavioral patterns, not demographics alone.
- Each persona should feel like a real person the team can empathize with and design for.
- Personas should be grounded in actual research data, not assumptions.
- Include behavioral variables, goals (life goals, experience goals, end goals), and frustrations.

## Instructions

The user will describe their product and available research data. Work through these steps:

1. **Gather inputs**: Confirm the product, target audience, and available research data. Ask for clarification if anything is ambiguous.
2. **Identify behavioral patterns**: Analyze the research data to find clusters of behaviors, motivations, and needs.
3. **Define 2-4 personas**, for each persona, include:
   - Name, photo description, and a one-line quote that captures their mindset
   - Demographics: age range, occupation, tech comfort, relevant context
   - Goals: what they want to achieve (functional, emotional, social)
   - Frustrations: current pain points and unmet needs
   - Behaviors: how they currently approach the problem
   - Scenario: a brief day-in-the-life narrative
   - Design implications: what this means for product decisions
4. **Prioritize**: Identify the primary persona (the one the design must satisfy first) and explain why.
5. **Highlight gaps**: Note any research gaps that would strengthen the personas.
6. Think step by step. Present personas in a clear, structured format. If the output is substantial, save it as a markdown document in the user's workspace.

The rest: https://github.com/Owl-Listener/designer-skills/blob/HEAD/design-research/skills/user-persona/SKILL.md