Competitive Battlecard
Create sales-ready competitive battlecards comparing your product against a specific...
Install
npx skills add phuryn/pm-skills --skill competitive-battlecard -g -a claude-code -y- Repository
- phuryn/pm-skills27.6k
- Category
- Business
- Updated
- 6d ago
- License
- MIT
- Context cost
- Lightabout 638 tokens
- Runs scripts
- No, instructions only
What it does
Create sales-ready competitive battlecards comparing your product against a specific competitor, positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?
Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
-
Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
-
Create the battlecard with these sections:
Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
Quick Comparison
Capability Us Them Winner [Feature area 1] [Our approach] [Their approach] [Us/Them/Tie] [Feature area 2] ... ... ... Pricing ... ... ... Support ... ... ... Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
Common Objections & Responses
Prospect Says Respond With "Competitor X has [feature]" "[Our alternative approach and why it's better for them]" "They're cheaper" "[Value framing: total cost of ownership, ROI, hidden costs]" "They're more established" "[Our advantages: speed, innovation, focus, support]"
