# Competitive Battlecard

Create sales-ready competitive battlecards comparing your product against a specific...

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Business
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill competitive-battlecard -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill competitive-battlecard -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill competitive-battlecard -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill competitive-battlecard -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Create sales-ready competitive battlecards comparing your product against a specific competitor, positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

## Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

### Context

You are creating a competitive battlecard for **$ARGUMENTS**.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

### Instructions

1. **Research the competitor** (use web search):
   - Current product offerings and features
   - Pricing tiers and model
   - Target market and positioning
   - Recent product launches or changes
   - Known strengths and weaknesses
   - Customer reviews and sentiment (G2, Capterra, Reddit)

2. **Create the battlecard** with these sections:

   ### Company Overview
   - Founded, HQ, funding/revenue (if public)
   - Target market and ICP
   - Positioning in one sentence

   ### Quick Comparison

   | Capability | Us | Them | Winner |
   |---|---|---|---|
   | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
   | [Feature area 2] | ... | ... | ... |
   | Pricing | ... | ... | ... |
   | Support | ... | ... | ... |

   ### Where We Win
   - [Advantage 1]: [Proof point or customer quote]
   - [Advantage 2]: [Specific capability they lack]
   - [Advantage 3]: [Better approach with reasoning]

   ### Where They Win
   - [Their strength 1]: [Our counter-positioning]
   - [Their strength 2]: [How we mitigate this gap]

   ### Common Objections & Responses

   | Prospect Says | Respond With |
   |---|---|
   | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
   | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
   | "They're more established" | "[Our advantages: speed, innovation, focus, support]" |

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-go-to-market/skills/competitive-battlecard/SKILL.md