Competitor Analysis
Analyze competitors with strengths, weaknesses, and differentiation opportunities.
Install
npx skills add phuryn/pm-skills --skill competitor-analysis -g -a claude-code -y- Repository
- phuryn/pm-skills27.6k
- Category
- Writing
- Updated
- 6d ago
- License
- MIT
- Context cost
- Lightabout 1,126 tokens
- Runs scripts
- No, instructions only
What it does
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Competitor Analysis
Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.
Instructions
You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.
Input
Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).
Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.
Analysis Steps (Think Step by Step)
- Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS
- Competitor Identification: Use web search to identify 5 primary direct competitors
- Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy
- Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning
- Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
- Strategic Synthesis: Develop insights about competitive dynamics and future threats
Output Structure
Market Overview & Definition
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity
Competitive Set Summary
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors
For each of the 5 competitors:
