# Competitor Analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities.

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill competitor-analysis -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill competitor-analysis -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill competitor-analysis -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill competitor-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Analysis

## Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.

## Instructions

You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.

### Input
Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified).

Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.

### Analysis Steps (Think Step by Step)

1. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS
2. **Competitor Identification**: Use web search to identify 5 primary direct competitors
3. **Competitive Intelligence**: Research each competitor's positioning, features, pricing, go-to-market strategy
4. **Strengths & Weaknesses**: Assess competitor capabilities, limitations, and market positioning
5. **Differentiation Mapping**: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
6. **Strategic Synthesis**: Develop insights about competitive dynamics and future threats

### Output Structure

**Market Overview & Definition**
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity

**Competitive Set Summary**
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors

For each of the 5 competitors:

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-market-research/skills/competitor-analysis/SKILL.md