# Growth Loops

Identify growth loops (flywheels) for sustainable traction.

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill growth-loops -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill growth-loops -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill growth-loops -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill growth-loops -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Growth Loops

## Overview
Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.

## When to Use
- Designing growth mechanisms for a product
- Building sustainable viral or referral traction
- Reducing reliance on paid acquisition
- Analyzing competitor growth strategies
- Optimizing product for product-led growth

## The 5 Growth Loop Types

### 1. Viral Loop
Product content created by users gets shared on external platforms, bringing new users back to the product.
- **Mechanism**: Users create content in-product → Share on social/external platforms → New users discover and signup
- **Example**: Figma designs shared as links, Loom videos shared in emails
- **Strength**: Exponential user acquisition if content is inherently shareable
- **Challenge**: Requires highly shareable output and strong incentive to share

### 2. Usage Loop
Users create content or value within the product, then share it, which invites new users or drives re-engagement.
- **Mechanism**: User creates → Shares creation → Others consume → Become engaged users
- **Example**: Twitter threads, Medium articles, Notion templates shared publicly
- **Strength**: Growth tied directly to product usage and network effects
- **Challenge**: Requires content creation friction to be very low

### 3. Collaboration Loop
Users invite colleagues to co-create or collaborate within the product, expanding the user base within organizations.
- **Mechanism**: User creates → Invites colleagues for collaboration → Colleagues discover product value
- **Example**: Google Docs invitations, Figma team projects, Slack channels
- **Strength**: Deep organizational penetration and high retention
- **Challenge**: Works best for collaborative/team-based products

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-go-to-market/skills/growth-loops/SKILL.md