# Gtm Motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid...

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill gtm-motions -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill gtm-motions -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill gtm-motions -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill gtm-motions -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# GTM Motions

## Overview
Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

## When to Use
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns

## The 7 GTM Motions

### 1. Inbound Marketing
Attract customers through valuable content and thought leadership.
- **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
- **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences
- **Best For**: B2B SaaS, technical products, long sales cycles
- **Strength**: Builds brand authority and attracts high-intent prospects
- **Challenge**: Requires consistent content creation; slower to show results

### 2. Outbound Sales
Proactively reach target prospects through direct engagement.
- **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
- **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
- **Best For**: Enterprise sales, high-value contracts, niche markets
- **Strength**: Predictable pipeline generation; control over target selection
- **Challenge**: Low response rates; resource-intensive; requires skilled sales team

### 3. Paid Digital Advertising
Reach target audiences through paid channels with precision targeting.
- **Tools**: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
- **Tactics**: Search ads, display advertising, social ads, video advertising, retargeting
- **Best For**: Products with clear target demographics, competitive keywords
- **Strength**: Fast results; scalable; measurable ROI; precise targeting
- **Challenge**: Can be expensive; requires continuous optimization; competitive

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-go-to-market/skills/gtm-motions/SKILL.md