# Gtm Strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics...

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill gtm-strategy -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill gtm-strategy -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill gtm-strategy -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill gtm-strategy -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# GTM Strategy

## Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

## When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap

## How It Works

### Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data

### Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels

### Step 3: Develop Messaging
Create audience-specific messaging that resonates:
- Core value proposition for target segment
- Key differentiators and competitive advantages
- Pain point validation and solution mapping
- Proof points and social proof strategies
- Channel-specific messaging variations

### Step 4: Define Success Metrics
Establish measurable KPIs to track launch success:
- Awareness metrics (impressions, reach, brand recall)
- Engagement metrics (CTR, cost per engagement, time on site)
- Conversion metrics (signups, demos requested, trials started)
- Revenue metrics (MRR, customer acquisition cost, lifetime value)
- Market metrics (market share, segment penetration)

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-go-to-market/skills/gtm-strategy/SKILL.md