# Market Segments

Identify 3-5 potential customer segments with demographics, JTBD, and product fit...

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill market-segments -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill market-segments -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill market-segments -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill market-segments -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Market Segments

## Purpose
Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

## Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

### Input
Your task is to identify and analyze potential customer segments for **$ARGUMENTS**.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

### Analysis Steps (Think Step by Step)

1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS
2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments
4. **Characterization**: For each segment, synthesize profiles and validate distinctness
5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment

### Output Structure

For each of the 3-5 segments, provide:

**Segment Name & Overview**
- Clear, memorable segment identifier
- Size estimate (% of total market or absolute numbers if data available)
- Growth trajectory and market dynamics

**Key Demographics & Firmographics**
- Core characteristics (age, role, company size, industry, geography, etc.)
- Decision-maker profiles if B2B

**Jobs-to-be-Done**
- Primary job and desired outcome for this segment
- Frequency, context, and stakes of the job
- Success criteria and desired outcomes

**Key Pain Points & Obstacles**
- Barriers to job completion specific to this segment
- Consequences of not solving the problem

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-market-research/skills/market-segments/SKILL.md