# Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors.

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill positioning-ideas -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill positioning-ideas -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill positioning-ideas -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill positioning-ideas -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

## When to Use

- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

## Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

**Step 1: Competitive Landscape Analysis**
Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open

**Step 2: Positioning Brainstorm**
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory

**Step 3: Positioning Statements**
For each idea, provide:

1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation
3. **Supporting Message**: Key supporting messages that reinforce this positioning
4. **Competitive Advantage**: What specific advantages enable this positioning claim

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-marketing-growth/skills/positioning-ideas/SKILL.md