# Value Prop Statements

Generate value proposition statements for marketing, sales, and onboarding from...

- Repository: https://github.com/phuryn/pm-skills (27597 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add phuryn/pm-skills --skill value-prop-statements -g -a claude-code -y`
Codex: `npx skills add phuryn/pm-skills --skill value-prop-statements -g -a codex -y`
Cursor: `npx skills add phuryn/pm-skills --skill value-prop-statements -g -a cursor -y`
Gemini CLI: `npx skills add phuryn/pm-skills --skill value-prop-statements -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add phuryn/pm-skills`

## Description

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

## When to Use

- Writing marketing copy and promotional content
- Creating sales decks and pitch materials
- Crafting customer onboarding messages
- Developing segment-specific messaging
- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

## Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:
- Directly addresses a specific target market segment or use case
- Emphasizes the primary benefit and desired outcome
- Highlights the key features and capabilities that make it possible
- Uses clear, compelling language that resonates with the audience

## Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

1. **For Social Media Marketers**: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.

The rest: https://github.com/phuryn/pm-skills/blob/HEAD/pm-marketing-growth/skills/value-prop-statements/SKILL.md