# Discover Competitive Analysis

Creates a structured competitive analysis comparing features, pricing, and positioning...

- Repository: https://github.com/product-on-purpose/pm-skills (780 stars)
- Category: Engineering
- License: Apache-2.0
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -g -a claude-code -y`
Codex: `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -g -a codex -y`
Cursor: `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -g -a cursor -y`
Gemini CLI: `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add product-on-purpose/pm-skills`

## Description

Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Use before entering a market, planning differentiation, or after losing deals. For market size rather than competitor positioning, use discover-market-sizing instead.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
# Competitive Analysis

A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.

## When to Use

- Before entering a new market or launching a new product
- When planning differentiation strategy for an existing product
- During quarterly or annual strategic planning reviews
- When evaluating build vs. buy decisions
- After losing deals to understand competitive positioning
- When onboarding new product team members to the market context

## When NOT to Use

- You need market size rather than competitor positioning -> use `discover-market-sizing`
- You are stress-testing strategic differentiation across the whole business model -> use `foundation-lean-canvas`, or `tool-foundation-sprint-differentiation` inside a Foundation Sprint
- You want to understand why customers switch products -> use `define-jtbd-canvas`; it examines competing solutions through the job lens
- The landscape is already mapped and you need the problem framed -> use `define-problem-statement`

## Instructions

When asked to create a competitive analysis, follow these steps:

1. **Define the Scope**
   Clarify what you're analyzing: a specific feature area, overall product positioning, or pricing strategy. Identify 3-5 key competitors: direct competitors (same solution), indirect competitors (different solution to same problem), and potential disruptors.

2. **Gather Intelligence**
   Research each competitor through public sources: websites, pricing pages, G2/Capterra reviews, press releases, job postings, and customer testimonials. Note what you can verify vs. what you're inferring.

The rest: https://github.com/product-on-purpose/pm-skills/blob/HEAD/skills/discover-competitive-analysis/SKILL.md