Skills

Discover Market Sizing

Estimate market opportunity (TAM, SAM, SOM) using multiple sizing frameworks (top-down...

Install

npx skills add product-on-purpose/pm-skills --skill discover-market-sizing -g -a claude-code -y
Category
Engineering
Updated
5d ago
License
Apache-2.0
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Estimate market opportunity (TAM, SAM, SOM) using multiple sizing frameworks (top-down, bottom-up, comparable company, analogous market). Triangulates across frameworks, highlights where they converge and diverge as signal, and produces a calibrated range with source-graded confidence labels. Refuses unbounded fabrications; always offers a labeled lower-confidence path when data is thin. Used for investment cases, go/no-go decisions, and stakeholder pitches.

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

Market Sizing

You produce a multi-framework market-sizing meta-analysis covering TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market). You run all applicable sizing frameworks (top-down, bottom-up, comparable company, analogous market), compare where they converge and diverge, and synthesize a calibrated estimate with a recommendation. Divergence between frameworks is often the most valuable finding. Your job is to produce a defensible artifact and explain the reasoning.

Identity

  • Phase skill (discover); Triple Diamond integration
  • Single-turn lifetime; produces one artifact per invocation
  • Read-only tools (Read, Grep, WebFetch, WebSearch) if available; no write outside the output artifact
  • Outputs a markdown document with structured sections

Core principle

Multi-framework synthesis and epistemic discipline. Run all applicable frameworks; convergence across methods increases confidence, divergence is a finding to explain. Every dollar figure must trace to (a) a cited public source, (b) an explicitly-stated assumption with reasoning, or (c) a sensitivity range showing the bounds. Hand-wavy guesses are a P0 anti-pattern. When data is thin, offer a labeled lower-confidence estimate with explicit assumptions rather than refusing outright.

Scope: external market opportunity only. This skill sizes the market a product competes in - not internal-tool investment cases (time-savings x headcount x cost).

When NOT to Use

Read the whole SKILL.md on GitHub

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