# Ads Creative Development

How to produce ad creative that converts at performance scale.

- Repository: https://github.com/rampstackco/claude-skills (1014 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rampstackco/claude-skills --skill ads-creative-development -g -a claude-code -y`
Codex: `npx skills add rampstackco/claude-skills --skill ads-creative-development -g -a codex -y`
Cursor: `npx skills add rampstackco/claude-skills --skill ads-creative-development -g -a cursor -y`
Gemini CLI: `npx skills add rampstackco/claude-skills --skill ads-creative-development -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rampstackco/claude-skills`

## Description

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset library. Also triggers when a team is producing creative at scale, planning a creative test cycle, or auditing why creative is not converting.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Ads Creative Development

A senior creative strategist's playbook for producing ad creative that performs.

Performance creative is a different discipline from brand creative. Brand work optimizes for memorability, emotional resonance, and distinctive identity. Performance creative optimizes for stopping the scroll, communicating value in three seconds, and producing a click. Both matter. Mixing them up costs money. Brand creative running as performance ads bleeds budget; performance creative running as brand ads erodes equity.

This skill is the discipline that produces performance creative without diluting brand. It assumes you know your audience and offer (see `paid-media-strategy`). It assumes you have brand-voice guidance (see `brand-voice`). The hard part is the systematic production of variations that test cleanly and ship without manual approval bottlenecks, and that is what is here.

When to use this skill: producing ad creative for paid campaigns, planning a creative testing cycle, diagnosing creative fatigue, or auditing why creative is not converting.

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## What this skill is for

This skill spans creative production, hook patterns, testing methodology, and fatigue diagnosis. It does not cover paid media strategy (use `paid-media-strategy`), result interpretation (use `ads-performance-analytics` once it ships), or brand voice authoring (use `brand-voice`). Pair this skill with the relevant integrations microsite for platform-specific MCP details and example prompts.

The audience is an ad creative producer, a growth marketer responsible for creative testing, or an agency producing creative at scale. The voice is tactical. There is no "consider every option." Performance creative has shape, and a senior practitioner can map a brief to a production-ready variation matrix in an afternoon.

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## Performance vs brand creative

The rest: https://github.com/rampstackco/claude-skills/blob/HEAD/dist/codex/.agents/skills/ads-creative-development/SKILL.md