Art Direction
Direct visual and creative work for campaigns, photography, illustration, video, and...
Install
npx skills add rampstackco/claude-skills --skill art-direction -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Marketing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 2,187 tokens
- Runs scripts
- No, instructions only
What it does
Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaign concept, creative concept, visual direction, mood board, look and feel, visual treatment, video direction. Also triggers when the user has approved brand identity but needs to extend it into specific creative deliverables. Use `creative-direction` instead when the ask is the project-wide aesthetic brief that this skill consumes as input.
Art Direction
Direct creative work that extends the brand into specific deliverables. Photography, illustration, video, motion, campaigns, environmental design.
This skill assumes brand identity is approved (brand-identity complete). Art direction is about applying and extending it, not defining it.
When to use
- Briefing photographers, illustrators, videographers
- Developing campaign creative concepts
- Directing in-house creative teams
- Writing creative direction documents for vendors
- Evaluating creative deliverables for brand fit
- Adapting brand visual identity to a new format or context
When NOT to use
- Setting project-wide aesthetic direction across multiple downstream skills (use
creative-directioninstead). This skill briefs specific creative deliverables;creative-directionproduces the structured aesthetic brief that this skill consumes. - Defining brand visual identity from scratch (use
brand-identity) - Day-to-day component design (use
design-standards) - Writing copy for creative work (use
content-and-copyorlanding-page-copy) - Building a design system (use
design-system)
Required inputs
- The deliverable (photo shoot, illustration set, video, campaign)
- The brand identity (visual system, voice, imagery direction)
- The audience for this specific work
- The goal (brand awareness, conversion, education, emotional connection)
- Budget and timeline
- Distribution context (where it will be seen)
The framework: 5 layers
A creative brief covers five layers. Each must be clear before the brief leaves your hands.
1. The story
What this creative work is fundamentally about.
- The premise. The core idea in one sentence.
- The emotional through-line. What the audience feels.
- The role of the brand. How the brand shows up in the story.
- The takeaway. What the audience walks away with.
A weak premise produces work that's pretty but says nothing. Spend time here.
