Brand Archetype System
Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering...
Install
npx skills add rampstackco/claude-skills --skill brand-archetype-system -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Design
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 1,674 tokens
- Runs scripts
- No, instructions only
What it does
Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.
Brand Archetype System
Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.
This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.
When to use
- The user wants a starting point rather than designing from first principles
- The user references a brand or aesthetic family they want to design near
- Need to converge faster from many directions to one
- The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)
- The user wants to test what a brief would look like in a different archetype
When NOT to use
- The user wants pure methodology guidance (use
brand-identity) - The user is in early ideation needing positioning territories (use
brand-ideation) - Defining voice for an existing brand (use
brand-voice) - Documenting a finished brand (use
brand-style-guide)
How this composes with other skills
This skill works upstream of brand-identity (provides starting defaults that brand-identity refines into a finished system) and parallel to creative-direction (archetypes can be located by position on the 4 creative-direction axes).
Typical flow when this skill is invoked:
- User provides a brief or references a target archetype
- Agent picks the most relevant core archetype, or composes from 2 adjacent archetypes
- Agent adapts the archetype's defaults to the brief (color tokens shift, type swaps to vertical-appropriate fonts, voice samples rewrite for the brand)
- Agent flags adaptation choices made
