# Brand Archetype System

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering...

- Repository: https://github.com/rampstackco/claude-skills (1014 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rampstackco/claude-skills --skill brand-archetype-system -g -a claude-code -y`
Codex: `npx skills add rampstackco/claude-skills --skill brand-archetype-system -g -a codex -y`
Cursor: `npx skills add rampstackco/claude-skills --skill brand-archetype-system -g -a cursor -y`
Gemini CLI: `npx skills add rampstackco/claude-skills --skill brand-archetype-system -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rampstackco/claude-skills`

## Description

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Archetype System

Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.

This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.

---

## When to use

- The user wants a starting point rather than designing from first principles
- The user references a brand or aesthetic family they want to design near
- Need to converge faster from many directions to one
- The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)
- The user wants to test what a brief would look like in a different archetype

## When NOT to use

- The user wants pure methodology guidance (use `brand-identity`)
- The user is in early ideation needing positioning territories (use `brand-ideation`)
- Defining voice for an existing brand (use `brand-voice`)
- Documenting a finished brand (use `brand-style-guide`)

---

## How this composes with other skills

This skill works upstream of `brand-identity` (provides starting defaults that brand-identity refines into a finished system) and parallel to `creative-direction` (archetypes can be located by position on the 4 creative-direction axes).

Typical flow when this skill is invoked:
1. User provides a brief or references a target archetype
2. Agent picks the most relevant core archetype, or composes from 2 adjacent archetypes
3. Agent adapts the archetype's defaults to the brief (color tokens shift, type swaps to vertical-appropriate fonts, voice samples rewrite for the brand)
4. Agent flags adaptation choices made

The rest: https://github.com/rampstackco/claude-skills/blob/HEAD/dist/codex/.agents/skills/brand-archetype-system/SKILL.md