# Brand Ideation

Generate, evaluate, and narrow brand concepts during early ideation including...

- Repository: https://github.com/rampstackco/claude-skills (1014 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rampstackco/claude-skills --skill brand-ideation -g -a claude-code -y`
Codex: `npx skills add rampstackco/claude-skills --skill brand-ideation -g -a codex -y`
Cursor: `npx skills add rampstackco/claude-skills --skill brand-ideation -g -a cursor -y`
Gemini CLI: `npx skills add rampstackco/claude-skills --skill brand-ideation -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rampstackco/claude-skills`

## Description

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions. Triggers on brand ideation, brand concept, naming, brand name, name candidates, positioning, brand positioning, mood board, brand directions, exploring brands, early brand work, brand exploration, brand brainstorm, brand options. Also triggers when the user has multiple half-formed brand ideas and needs help converging on one, even if they do not say 'ideation' explicitly.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Ideation

Generate and converge on brand directions before committing to identity work. This is upstream of `brand-identity` (the visual system) and `brand-style-guide` (the documentation). It is the divergent-then-convergent thinking phase where ideas are cheap and direction matters more than polish.

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## When to use

- Generating naming options for a new brand or product
- Exploring positioning territories before committing
- Building moodboards and visual direction options
- Drafting narrative or origin-story angles
- Helping the user converge from many half-ideas to one direction
- Stress-testing an existing brand idea before investing in identity work

## When NOT to use

- The brand direction is already locked, the user wants logo and identity work (use `brand-identity`)
- Documenting an existing brand system (use `brand-style-guide`)
- Defining voice for an existing brand (use `brand-voice`)
- Initial discovery and audience research (use `brand-discovery`)

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## Required inputs

- The category or product type
- The audience (at least roughly)
- The reason this brand exists (the problem it solves or the gap it fills)
- Constraints (existing brand assumptions, parent brand, regulatory limits)
- Number of directions desired (typically 3 to 5)

If the audience is unclear, run `brand-discovery` first.

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## The framework: 4 stages

Brand ideation moves through four stages. Each stage diverges (generate options) then converges (pick a direction).

### Stage 1: Positioning territories

A positioning territory is the strategic space the brand occupies. It is not a tagline. It is the answer to "what does this brand stand for that competitors do not?"

Generate 3 to 5 territories using these angles:

The rest: https://github.com/rampstackco/claude-skills/blob/HEAD/dist/codex/.agents/skills/brand-ideation/SKILL.md