Brand Style Guide
Build or audit a comprehensive brand style guide that documents the full brand system...
Install
npx skills add rampstackco/claude-skills --skill brand-style-guide -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Design
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 1,896 tokens
- Runs scripts
- No, instructions only
What it does
Build or audit a comprehensive brand style guide that documents the full brand system including story, logo system, color, typography, imagery, voice, applications, and dos/don'ts. Use this skill whenever the user wants to create brand guidelines, document an existing brand, build a brand book, audit an existing style guide for completeness, or produce the artifact that other teams will reference for years. Triggers on style guide, brand guidelines, brand book, brand standards, brand manual, style sheet, brand documentation, brand reference. Also triggers when the brand identity is finished and needs to be documented for handoff to designers, developers, vendors, or future team members.
Brand Style Guide
Document the brand system so other people can use it without ambiguity. This is the artifact that lives longest. Designers, developers, agencies, and vendors will reference it for years. Build it like a reference manual, not a presentation.
This skill assumes the brand identity is designed (run brand-identity first if not). The output of this skill is the canonical reference document.
When to use
- Creating brand guidelines for a finished identity
- Documenting an existing brand that has no formal guide
- Auditing an existing style guide for gaps or inconsistencies
- Building a brand book to hand to vendors, partners, or new team members
- Updating a guide after a major brand evolution
When NOT to use
- The brand identity is not yet designed (use
brand-identity) - Brand voice work specifically (use
brand-voicefor the voice doc, then integrate) - Building UI components (use
design-standardsordesign-system)
Required inputs
- Finished brand identity (logo, colors, typography, imagery direction, motion principles)
- Brand voice and tone documentation (or sufficient inputs to write a voice section)
- Application examples that show the brand in real contexts
- Decisions on what is mandatory vs flexible vs forbidden
The framework: 8 sections
A complete style guide has eight sections. Most guides skip 2 or 3 of them and create downstream confusion. Build all 8 from the start.
1. Story
The narrative behind the brand. Why it exists, what it stands for, what it rejects.
- Origin / founding story
- Mission and vision
- Values (3 to 5, with what each means in practice)
- Positioning statement
- Audience (with the level of specificity from the brief)
- What we are not (the things we explicitly reject)
2. Logo system
Every variant of every mark, with rules.
