Brand Voice
Develop or document a complete brand voice and tone system covering voice attributes...
Install
npx skills add rampstackco/claude-skills --skill brand-voice -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Testing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 1,961 tokens
- Runs scripts
- No, instructions only
What it does
Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly. On a voice consistency check, this skill owns defining and documenting the voice system; use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.
Brand Voice
Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.
This skill produces a standalone voice document that can either live in the brand style guide or feed into it.
When to use
- Defining brand voice for the first time
- Auditing existing copy for voice consistency
- Training a team, freelancer, or AI assistant on the brand voice
- Refining a voice that exists but is inconsistent across applications
- Adapting voice when a brand evolves (new audience, new positioning)
When NOT to use
- Writing specific copy (use
content-and-copy) - Brand visual identity work (use
brand-identity) - Documenting a complete brand system (use
brand-style-guide, which incorporates voice) - Initial brand exploration (use
brand-ideation)
Required inputs
- The brand and its positioning
- The audience and what they need to hear
- 5 to 10 examples of existing brand writing (if any)
- 3 to 5 reference brands whose voice resonates with where this brand should go
- Any voice attributes already specified in the brief
The framework: 4 layers
Voice has four layers, stacked. Each layer constrains the one below it.
Layer 1: Voice attributes
The constants. The personality traits that define how the brand sounds across every context.
Pick 3 to 5 attributes. Pair each with what it is NOT (the failure mode if overdone).
Common attribute pairings (NOT a menu - generate your own):
- Confident, not arrogant
- Direct, not blunt
- Warm, not saccharine
- Witty, not sarcastic
- Smart, not academic
- Honest, not harsh
- Playful, not silly
- Practical, not boring
- Bold, not loud
- Curious, not unfocused
The "not" half is what saves writers from overshooting. "Confident" alone produces swagger. "Confident, not arrogant" tells writers where the line is.
Layer 2: Tone shifts
Voice is constant. Tone adapts to context.
