Content And Copy
Write or edit website copy, blog content, and editorial pieces with attention to voice...
Install
npx skills add rampstackco/claude-skills --skill content-and-copy -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Writing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 1,873 tokens
- Runs scripts
- No, instructions only
What it does
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.
Content and Copy
Write or edit content that serves a specific reader and goal. Stack-agnostic. This skill is for general content production. Specialized skills exist for landing pages (landing-page-copy) and email (email-sequences).
When to use
- Writing a blog post or article
- Drafting website copy (homepage sections, about, services)
- Editing existing content for voice or clarity
- Writing how-to guides, listicles, or explainers
- Producing knowledge base or help center articles
- Adapting brand voice to a specific piece
When NOT to use
- Landing pages with conversion goals (use
landing-page-copy) - Email campaigns or sequences (use
email-sequences) - Brand voice definition (use
brand-voice) - SEO keyword research (use
seo-keyword) - Content strategy and planning (use
content-strategy)
Required inputs
- The piece to be written or edited
- The target reader (specific audience segment)
- The goal of the piece (inform, convert, rank, retain, entertain)
- The brand voice (or willingness to define it)
- Length target and any structural constraints
If brand voice is undefined, run brand-voice first or use a working voice and document it as you go.
The framework: 5 dimensions
Strong content is strong on all five. Weakness on any one drags the rest down.
1. Hook
The opening earns the read. Most readers decide whether to continue within 3 to 5 seconds.
Strong hooks do one of:
- Promise specific value. "By the end, you'll know exactly which X to pick for your situation."
- Surface a tension. "Most advice on X is wrong. Here's why."
- Open a loop. A question or scenario the rest of the piece resolves.
- State a contrarian point. Provided you can defend it.
- Show, don't summarize. A specific moment or scenario the reader recognizes.
Weak hooks:
