# Content And Copy

Write or edit website copy, blog content, and editorial pieces with attention to voice...

- Repository: https://github.com/rampstackco/claude-skills (1014 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rampstackco/claude-skills --skill content-and-copy -g -a claude-code -y`
Codex: `npx skills add rampstackco/claude-skills --skill content-and-copy -g -a codex -y`
Cursor: `npx skills add rampstackco/claude-skills --skill content-and-copy -g -a cursor -y`
Gemini CLI: `npx skills add rampstackco/claude-skills --skill content-and-copy -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rampstackco/claude-skills`

## Description

Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content and Copy

Write or edit content that serves a specific reader and goal. Stack-agnostic. This skill is for general content production. Specialized skills exist for landing pages (`landing-page-copy`) and email (`email-sequences`).

---

## When to use

- Writing a blog post or article
- Drafting website copy (homepage sections, about, services)
- Editing existing content for voice or clarity
- Writing how-to guides, listicles, or explainers
- Producing knowledge base or help center articles
- Adapting brand voice to a specific piece

## When NOT to use

- Landing pages with conversion goals (use `landing-page-copy`)
- Email campaigns or sequences (use `email-sequences`)
- Brand voice definition (use `brand-voice`)
- SEO keyword research (use `seo-keyword`)
- Content strategy and planning (use `content-strategy`)

---

## Required inputs

- The piece to be written or edited
- The target reader (specific audience segment)
- The goal of the piece (inform, convert, rank, retain, entertain)
- The brand voice (or willingness to define it)
- Length target and any structural constraints

If brand voice is undefined, run `brand-voice` first or use a working voice and document it as you go.

---

## The framework: 5 dimensions

Strong content is strong on all five. Weakness on any one drags the rest down.

### 1. Hook

The opening earns the read. Most readers decide whether to continue within 3 to 5 seconds.

**Strong hooks do one of:**

- **Promise specific value.** "By the end, you'll know exactly which X to pick for your situation."
- **Surface a tension.** "Most advice on X is wrong. Here's why."
- **Open a loop.** A question or scenario the rest of the piece resolves.
- **State a contrarian point.** Provided you can defend it.
- **Show, don't summarize.** A specific moment or scenario the reader recognizes.

**Weak hooks:**

The rest: https://github.com/rampstackco/claude-skills/blob/HEAD/dist/codex/.agents/skills/content-and-copy/SKILL.md