Content Migration
Move content between platforms, domains, or URL structures while preserving SEO equity...
Install
npx skills add rampstackco/claude-skills --skill content-migration -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Marketing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 2,540 tokens
- Runs scripts
- No, instructions only
What it does
Move content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from multiple sources. Triggers on content migration, replatform, CMS migration, domain migration, URL restructure, redirect map, site merge, content consolidation, migration plan, post-migration drop. Also triggers when planning a launch that involves moving existing content.
Content Migration
Move content from one platform, domain, or URL structure to another without breaking SEO, user bookmarks, or downstream integrations. Stack-agnostic.
When to use
- Migrating from one CMS to another (e.g., WordPress to a headless setup)
- Consolidating multiple sites into one
- Splitting one site into multiple
- Changing URL structures
- Domain migration (one brand to another, mergers, rebrands)
- Migrating from a custom build to a platform (or vice versa)
- Content audit-driven cleanup as part of a larger move
When NOT to use
- A net-new site with no existing content (no migration needed)
- Single-page edits or content updates within an existing site (use
content-and-copy) - Performance or technical SEO improvements without URL changes (use
seo-technical) - Routine content audits (use
seo-content-audit)
Required inputs
- The source: current platform, current URL structure, current content inventory
- The destination: target platform, target URL structure, target capabilities
- The reason for migration (drives priority of what to preserve)
- Constraints (timeline, budget, downtime tolerance)
- Stakeholders (SEO, content, dev, comms, support)
The framework: 6 phases
Every content migration follows the same arc. Skipping a phase is how migrations go badly.
Phase 1: Inventory
You can't migrate what you don't know. Build a complete map of what exists.
For each piece of content:
- URL
- Title
- Content type (article, landing page, product, doc, etc.)
- Status (live, draft, archived, scheduled)
- Last modified
- Author or owner
- Traffic (last 12 months), or state the gap per the data-availability rule
- Backlinks (top external referrers)
- Internal links pointing to it
- Embedded assets (images, video, downloads)
Pull from: CMS export, XML sitemap, server logs, analytics, search console, backlink tool.
The inventory is a spreadsheet. It's the source of truth for the rest of the migration.
