Content Strategy
Develop a content strategy covering editorial positioning, content pillars, formats...
Install
npx skills add rampstackco/claude-skills --skill content-strategy -g -a claude-code -y- Repository
- rampstackco/claude-skills1k
- Category
- Marketing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Mediumabout 2,415 tokens
- Runs scripts
- No, instructions only
What it does
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.
Content Strategy
Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.
This skill is the strategic layer. Tactical execution sits in content-and-copy, landing-page-copy, and email-sequences. SEO-driven content planning sits in seo-keyword. This skill stitches those together into a coherent program.
When to use
- Planning a new content program or relaunching an existing one
- Defining editorial positioning and content pillars
- Building an editorial calendar
- Structuring topic clusters and content hubs
- Establishing content governance (review, approval, lifecycle)
- Aligning content with broader brand and revenue goals
When NOT to use
- Writing specific content pieces (use
content-and-copy) - Writing landing pages or sales copy (use
landing-page-copy) - Writing email sequences (use
email-sequences) - Pure keyword research (use
seo-keyword, then return here for strategic planning) - Auditing existing content for keep/update/delete decisions (use
seo-content-audit)
Required inputs
- Brand positioning and audience (from
brand-discoveryorcreative-brief) - Business goals the content needs to serve (traffic, leads, brand authority, retention)
- Existing content inventory (if any)
- Keyword research output (from
seo-keyword) if SEO-driven - Production capacity (writers, budget, cadence)
If brand positioning is unclear, run brand-discovery first. If audience is undefined, do that work before strategy.
The framework: 5 layers
A content strategy has five layers. Skip layers and the program drifts.
1. Editorial positioning
What this content program stands for. The "why we write" statement.
