# Marketing Org And Stack

Help users design their marketing organizational structure and select the foundational...

- Repository: https://github.com/RefoundAI/lenny-skills (1456 stars)
- Category: Design
- License: MIT
- Last updated: 2026-07-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add RefoundAI/lenny-skills --skill marketing-org-and-stack -g -a claude-code -y`
Codex: `npx skills add RefoundAI/lenny-skills --skill marketing-org-and-stack -g -a codex -y`
Cursor: `npx skills add RefoundAI/lenny-skills --skill marketing-org-and-stack -g -a cursor -y`
Gemini CLI: `npx skills add RefoundAI/lenny-skills --skill marketing-org-and-stack -g -a gemini-cli -y`

## Description

Help users design their marketing organizational structure and select the foundational technology stack needed to drive scalable growth.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Marketing Org and Stack

Architect high-performing marketing organizations by aligning specialized talent with scalable data infrastructure.

Help the user with marketing org and stack using insights from 11 guests and posts across Lenny's Podcast and Newsletter.

## How to Help

1. **Assess Bottlenecks** - Identify whether your growth is limited by asset creation (fuel) or distribution capabilities (engine).
2. **Design the Org** - Determine the right first hires and where MarTech should report based on your business model.
3. **Select the Stack** - Build a data foundation using a build and buy strategy for analytics and attribution.
4. **Audit Measurement** - Move from simple tracking to sophisticated probabilistic modeling as privacy constraints increase.

## Core Principles

### Hire dedicated MarTech for complexity
Austin Hay: "Usually around I would call it a hundred to 150 people is the critical mass where you can't just have a village approach to systems and tools much like in the IT org, if it was a village approach to SSO businesses would be in a lot of danger. That's where you typically start to see the question of, all right, we need a systems and tools person. We need somebody to manage these systems and manage that platform."

Wait until you reach 100 to 150 people or until team members cannot move forward because no one understands how tools were originally configured.

### Adopt a build and buy strategy
Austin Hay: "Everybody thinks that marketing technology is just the third party tools, but actually it's designing, architecting and building that stuff on top of your third party tools. That's how you actually have a lot of velocity is thinking about not just build versus buy. It's build and buy now. So, you buy the tool to get 90% of the way there and then you build the cool thing on top with the other 10%."

The rest: https://github.com/RefoundAI/lenny-skills/blob/HEAD/skills/marketing-org-and-stack/SKILL.md