# Positioning

Help users define the strategic context for their product by identifying the right...

- Repository: https://github.com/RefoundAI/lenny-skills (1456 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-07-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add RefoundAI/lenny-skills --skill positioning -g -a claude-code -y`
Codex: `npx skills add RefoundAI/lenny-skills --skill positioning -g -a codex -y`
Cursor: `npx skills add RefoundAI/lenny-skills --skill positioning -g -a cursor -y`
Gemini CLI: `npx skills add RefoundAI/lenny-skills --skill positioning -g -a gemini-cli -y`

## Description

Help users define the strategic context for their product by identifying the right competitive alternatives, unique value drivers, and target segments to win a market category.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Strategic Product Positioning

Define the context that makes your product's unique value obvious and undeniable

Help the user with strategic product positioning using insights from 20 guests and posts across Lenny's Podcast and Newsletter.

## How to Help

1. **Audit current perception** - Review existing sales decks or website copy to identify where customers are confused or miscategorizing the product.
2. **Identify the status quo** - Guide the user to find the real competition, which is often a spreadsheet, a manual process, or doing nothing.
3. **Map unique attributes to value** - Connect specific product features to the tangible outcomes and differentiated benefits that target customers actually care about.
4. **Draft a remarkable hook** - Synthesize the positioning into a punchy one-liner that forces people to pay attention and share it with others.

## Core Principles

### The New Game Shift
Andy Raskin: "Every movie starts with some kind of shift in the world, and I call this shift the shift from the old game to a new game. The archetypal example of this, I think in the business world, is what Benioff did with Salesforce. This structure really is about defining a movement, and that's very different from, 'Hey, I'm going to solve your problem.'"

Effective positioning moves beyond the arrogant doctor model by framing the product as a vehicle for a broader movement or shift in the world.

### The Foil Principle
Arielle Jackson: "The positioning was really that it was for brick and mortar businesses, particularly quick serve coffee, donuts, sandwich shops that kind of quick serve brick and mortars. And it was up against your ugly old point of sale. Your cash register effectively. That was our foil."

Identify a specific incumbent or outdated method to act as a foil for your positioning to clearly define what you are replacing.

The rest: https://github.com/RefoundAI/lenny-skills/blob/HEAD/skills/positioning/SKILL.md