# PR And Press

Help users design and execute a press strategy that moves beyond vanity metrics to...

- Repository: https://github.com/RefoundAI/lenny-skills (1456 stars)
- Category: Design
- License: MIT
- Last updated: 2026-07-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add RefoundAI/lenny-skills --skill pr-and-press -g -a claude-code -y`
Codex: `npx skills add RefoundAI/lenny-skills --skill pr-and-press -g -a codex -y`
Cursor: `npx skills add RefoundAI/lenny-skills --skill pr-and-press -g -a cursor -y`
Gemini CLI: `npx skills add RefoundAI/lenny-skills --skill pr-and-press -g -a gemini-cli -y`

## Description

Help users design and execute a press strategy that moves beyond vanity metrics to achieve specific business goals like funding, user acquisition, or B2B credibility.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Mastering PR and Press

Turn media coverage into a strategic engine for credibility, growth, and brand authority.

Help the user with mastering pr and press using insights from 9 guests and posts across Lenny's Podcast and Newsletter.

## How to Help

1. **Identify the objective** - Determine if the goal is social proof for investors, a launch spike, or B2B sales credibility.
2. **Refine the narrative** - Simplify the product mission into a jargon-free story that is truly remarkable.
3. **Target the right journalists** - Match the story type to specific publications and reporters whose beats align with the news.
4. **Develop the outreach plan** - Craft direct, value-driven pitches and prepare data to support the emotional vision.

## Core Principles

### Press as a tactical tool
Jason Feifer: "You don't go out and raise money if you don't know what the money is for. You shouldn't go out and try to get press if you don't know what the press is for."

Media coverage should be treated as a tactical tool for specific business goals like funding or awareness rather than a goal in itself. Define the purpose before you begin.

### Match news to media patterns
Emilie Gerber: "And I'm talking about TechCrunch specifically here only because the reality is they are the publication that's going to be most likely to write your funding story, that's just kind of the way it works. And it's not a bad thing, they're actually... They don't have a paywall, they tend to do a very good job, they understand it. It's a well-oiled machine, and so we know if you've done a story with them, it's going to pretty much go how you want to plan it."

Match your news to publications that have a well-oiled process for that specific category of story. For instance, TechCrunch is often the best fit for venture funding announcements.

The rest: https://github.com/RefoundAI/lenny-skills/blob/HEAD/skills/pr-and-press/SKILL.md