Product Vision Creation

Design an aspirational future state that inspires teams and guides strategic decision-making.

Help the user with product vision creation using insights from 22 guests and posts across Lenny's Podcast and Newsletter.

How to Help

1. Define the Destination - Guide the user in articulating a lofty yet realistic future state grounded in a potent user problem.
2. Craft the Narrative - Help translate technical goals into an emotional metaphor or a strategic narrative that resonates with human psychology.
3. Visualize the Outcome - Advise on creating visual prototypes or storyboards that make the abstract vision concrete for stakeholders.
4. Connect to Execution - Facilitate the process of working backward from the ideal future to create a tactical multi-year roadmap.

Core Principles

Use Emotional Metaphors

Ami Vora: "If we all agree that the feeling of something should be, I'm sitting in Dolores Park with my friends on a sunny Saturday, then people will just naturally build something that feels more consistent."

Establish a shared emotional metaphor to guide decentralized teams toward consistent decision making without constant oversight.

Ground Vision in Potent Problems

Ebi Atawodi: "So four things. So it has to be lofty, it has to be realistic, it has to be devoid of any tech or limitations of today, and it has to be grounded in a very clear and potent problem. User problem."

Ensure the vision is rooted in a clear and significant user problem that the team feels personally motivated to solve.