SEO Growth Strategy

Turn organic search into a scalable acquisition engine using programmatic data and systematic experimentation.

Help the user with seo growth strategy using insights from 9 guests and posts across Lenny's Podcast and Newsletter.

How to Help

1. Audit and Validation - Identify whether your target audience uses search for discovery and if you have the unique data required to compete.
2. Programmatic Design - Help structure 'Mad Libs' style templates that use internal data to generate thousands of high-value landing pages.
3. Experiment Setup - Guide the creation of a page-level bucketing framework to test title tags, content, and internal linking changes.
4. AI Adaptation - Reorient content toward mid-funnel queries and multiple authoritative mentions to capture traffic from LLMs and AI Overviews.

Core Principles

Shift to Mid-Funnel Queries

Eli Schwartz: "And now you're in the mid-funnel and that's where SEO begins to matter. So the reason why I think this disruption is so big is because the journey changes, the discovery changes. So whereas before if you were a travel site and you were able to rank on best beach vacation within two hours of the United States, that's your ranking result."

As AI summaries satisfy high-level discovery, businesses must focus on deeper research queries where users need detailed comparisons and specific data.

SEO as a Product Feature

Eli Schwartz: "Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, that's not going to be attracted by an ad?"

Search visibility should be led by product managers and integrated into the core product positioning rather than treated as a separate content exercise.