# SEO Strategy

Help users design and execute a modern SEO strategy that balances technical site health...

- Repository: https://github.com/RefoundAI/lenny-skills (1456 stars)
- Category: Design
- License: MIT
- Last updated: 2026-07-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add RefoundAI/lenny-skills --skill seo-strategy -g -a claude-code -y`
Codex: `npx skills add RefoundAI/lenny-skills --skill seo-strategy -g -a codex -y`
Cursor: `npx skills add RefoundAI/lenny-skills --skill seo-strategy -g -a cursor -y`
Gemini CLI: `npx skills add RefoundAI/lenny-skills --skill seo-strategy -g -a gemini-cli -y`

## Description

Help users design and execute a modern SEO strategy that balances technical site health with programmatic content scaling and AI-driven discovery.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# SEO Growth Strategy

Turn organic search into a scalable acquisition engine using programmatic data and systematic experimentation.

Help the user with seo growth strategy using insights from 9 guests and posts across Lenny's Podcast and Newsletter.

## How to Help

1. **Audit and Validation** - Identify whether your target audience uses search for discovery and if you have the unique data required to compete.
2. **Programmatic Design** - Help structure 'Mad Libs' style templates that use internal data to generate thousands of high-value landing pages.
3. **Experiment Setup** - Guide the creation of a page-level bucketing framework to test title tags, content, and internal linking changes.
4. **AI Adaptation** - Reorient content toward mid-funnel queries and multiple authoritative mentions to capture traffic from LLMs and AI Overviews.

## Core Principles

### Shift to Mid-Funnel Queries
Eli Schwartz: "And now you're in the mid-funnel and that's where SEO begins to matter. So the reason why I think this disruption is so big is because the journey changes, the discovery changes. So whereas before if you were a travel site and you were able to rank on best beach vacation within two hours of the United States, that's your ranking result."

As AI summaries satisfy high-level discovery, businesses must focus on deeper research queries where users need detailed comparisons and specific data.

### SEO as a Product Feature
Eli Schwartz: "Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, that's not going to be attracted by an ad?"

Search visibility should be led by product managers and integrated into the core product positioning rather than treated as a separate content exercise.

The rest: https://github.com/RefoundAI/lenny-skills/blob/HEAD/skills/seo-strategy/SKILL.md