SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

Quick Reference

GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.

Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".

Workflow

Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

Basic SEO Audit (Free):

python3 scripts/seo_audit.py "https://example.com"

Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

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Check Meta Tags:

curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20

Use this for: Quick check of essential meta tags and schema markup on any webpage.

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Check robots.txt:

curl -s "https://example.com/robots.txt"

Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

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Check sitemap:

curl -s "https://example.com/sitemap.xml" | head -50

Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery.

Verify AI Bot Access:

# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)

Step 2: Keyword Research

Use WebSearch to research target keywords:

WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"