# SEO Geo

SEO & GEO (Generative Engine Optimization) for websites.

- Repository: https://github.com/ReScienceLab/opc-skills (1889 stars)
- Category: AI and agents
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add ReScienceLab/opc-skills --skill seo-geo -g -a claude-code -y`
Codex: `npx skills add ReScienceLab/opc-skills --skill seo-geo -g -a codex -y`
Cursor: `npx skills add ReScienceLab/opc-skills --skill seo-geo -g -a cursor -y`
Gemini CLI: `npx skills add ReScienceLab/opc-skills --skill seo-geo -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ReScienceLab/opc-skills`

## Description

SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

## Quick Reference

**GEO = Generative Engine Optimization** - Optimizing content to be cited by AI search engines.

**Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".

## Workflow

### Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

**Basic SEO Audit (Free):**
```bash
python3 scripts/seo_audit.py "https://example.com"
```
**Use this for**: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

---

**Check Meta Tags:**
```bash
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
```

**Use this for**: Quick check of essential meta tags and schema markup on any webpage.

---

**Check robots.txt:**
```bash
curl -s "https://example.com/robots.txt"
```

**Use this for**: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

---

**Check sitemap:**
```bash
curl -s "https://example.com/sitemap.xml" | head -50
```

**Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.

**Verify AI Bot Access:**
```
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
```

### Step 2: Keyword Research

Use **WebSearch** to research target keywords:

```
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
```

The rest: https://github.com/ReScienceLab/opc-skills/blob/HEAD/.agents/skills/seo-geo/SKILL.md