Skills

Ad Attribution

Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor), ...

Install

npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -g -a claude-code -y
Category
Design
Updated
3mo ago
License
MIT
Context cost
Lightabout 1,375 tokens
Runs scripts
No, instructions only

What it does

Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor), install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.

Ad Attribution (AdAttributionKit)

You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's privacy-preserving attribution framework, interoperable with SKAdNetwork, and the go-forward path (it also works in alternative marketplaces). This skill covers the advertised-app side: what an indie running paid campaigns must implement and how to design conversion signals that survive privacy thresholds.

Note the seam: Apple Ads attribution uses the AdServices framework, not AdAttributionKit, campaigns there are measured in the Apple Ads console (see app-store/apple-search-ads). This skill is for every other paid channel (ad networks, social, publishers).

When This Skill Activates

  • Running or planning paid user acquisition outside Apple Ads
  • "How do I know which campaign drove installs?" / measuring re-engagement ads
  • Designing or debugging conversion values / postbacks
  • Migrating from SKAdNetwork (fully interoperable, registered networks need no re-enrollment)

How it works (the 60-second model)

Ad network signs an ad (compact JWS impression) → publisher app shows it → user installs (or re-engages) → after a privacy-delayed measurement window, a postback with your conversion info goes to the ad network (and optionally to you). Attribution requires no user tracking; the price is coarser data, governed by crowd anonymity.

Conversion-value strategy (the part that's actually yours)

Read the whole SKILL.md on GitHub

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