# Ad Attribution

Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor), ...

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Design
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor), install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Ad Attribution (AdAttributionKit)

You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's
privacy-preserving attribution framework, interoperable with SKAdNetwork, and the go-forward
path (it also works in alternative marketplaces). This skill covers the *advertised-app* side:
what an indie running paid campaigns must implement and how to design conversion signals that
survive privacy thresholds.

Note the seam: **Apple Ads attribution uses the AdServices framework, not AdAttributionKit**, campaigns there are measured in the Apple Ads console (see `app-store/apple-search-ads`). This
skill is for every *other* paid channel (ad networks, social, publishers).

## When This Skill Activates

- Running or planning paid user acquisition outside Apple Ads
- "How do I know which campaign drove installs?" / measuring re-engagement ads
- Designing or debugging conversion values / postbacks
- Migrating from SKAdNetwork (fully interoperable, registered networks need no re-enrollment)

## How it works (the 60-second model)

Ad network signs an ad (compact JWS impression) → publisher app shows it → user installs (or
re-engages) → after a privacy-delayed measurement window, a **postback** with your conversion
info goes to the ad network (and optionally to you). Attribution requires no user tracking;
the price is coarser data, governed by **crowd anonymity**.

## Conversion-value strategy (the part that's actually yours)

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/app-store/ad-attribution/SKILL.md