App Description Writer

Generate compelling App Store descriptions that convert browsers into users.

When This Skill Activates

• User needs to write initial App Store description
• User wants to improve existing description
• User is preparing for a major update
• User asks about promotional text or What's New

Information Gathering

Before writing, ask about:

1. App Basics

   • What does the app do? (one sentence)
   • Who is it for? (target audience)
   • What problem does it solve?

2. Key Features

   • Top 3-5 features
   • What makes it unique vs competitors?
   • Any awards or recognition?

3. Social Proof

   • Number of users/downloads (if impressive)
   • Notable reviews or press mentions
   • Any partnerships or integrations?

4. Tone

   • Professional / Casual / Fun / Technical?
   • Brand voice keywords?

Output Format

Generate all three text types:

1. Promotional Text (170 characters)

• First thing users see
• Should create curiosity or urgency
• Can be updated without app review
• Good for seasonal/sale messaging

2. Full Description (4000 characters max)

Structure:

[Opening Hook - 1-2 sentences, problem/benefit focused]

[Key Features with emoji bullets]
• Feature 1 - benefit
• Feature 2 - benefit
• Feature 3 - benefit

[Social Proof paragraph - optional]

[How it works - brief explanation]

[Call to action]

[Support/contact info]

3. What's New (4000 characters)

For updates:

[Version X.X highlights]

NEW
• Feature addition

IMPROVED
• Enhancement

FIXED
• Bug fix

Thank you for your feedback!

Best Practices

Do's

• Lead with the biggest benefit
• Use short paragraphs (2-3 lines max)
• Include relevant keywords naturally
• Use emojis sparingly for scannability
• End with clear call-to-action
• Mention if there's a free trial/tier

Don'ts

• Don't start with "Welcome to..."
• Don't use ALL CAPS excessively
• Don't include URLs (they're not clickable)

Examples