App Store Optimization & Marketing Skills

Skills for optimizing your app's App Store presence and building promotional strategies, from descriptions to comprehensive marketing campaigns.

When This Skill Activates

Use this skill when the user:

• Needs to write App Store description or promotional text
• Wants to plan screenshot sequence and captions
• Asks about ASO (App Store Optimization) or keywords
• Needs help responding to App Store reviews
• Wants to improve app discoverability
• Asks about marketing strategy, promotion, or user acquisition
• Wants to use App Store features (events, custom pages, offers, featuring)
• Asks about paid acquisition or Apple Search Ads
• App was rejected or wants to avoid rejection

Available Skills

marketing-strategy/ ⭐ NEW

Comprehensive marketing strategy advisor, describe your app and get a tailored promotional plan.

• Analyzes app type, monetization model, audience, and lifecycle stage
• Recommends the right App Store features for your situation
• Builds promotional calendar with implementation roadmap
• Orchestrates generator sub-skills for implementation
• Strategy templates for subscription, paid, freemium, and game apps

app-description-writer/

Generate compelling App Store descriptions that convert.

• Promotional text (170 chars)
• Full description (4000 chars)
• What's New text for updates
• Localization guidance

screenshot-planner/

Plan App Store screenshot sequences with captions.

• 5-10 screenshot storyboard
• Caption writing
• Device frame recommendations
• Localization considerations

keyword-optimizer/

Optimize app title, subtitle, and keywords for search.

• Keyword research methodology
• Character limit optimization (100 chars)
• Competitor analysis
• Localization keyword strategy
• NEW: Advanced tactics (cross-localization, screenshot indexing)
• NEW: Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
• NEW: Existing app strategy (safe optimization)