# App Store

App Store optimization and marketing skills for descriptions, screenshots, keywords...

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill app-store -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill app-store -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill app-store -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill app-store -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# App Store Optimization & Marketing Skills

Skills for optimizing your app's App Store presence and building promotional strategies, from descriptions to comprehensive marketing campaigns.

## When This Skill Activates

Use this skill when the user:
- Needs to write App Store description or promotional text
- Wants to plan screenshot sequence and captions
- Asks about ASO (App Store Optimization) or keywords
- Needs help responding to App Store reviews
- Wants to improve app discoverability
- Asks about marketing strategy, promotion, or user acquisition
- Wants to use App Store features (events, custom pages, offers, featuring)
- Asks about paid acquisition or Apple Search Ads
- App was rejected or wants to avoid rejection

## Available Skills

### marketing-strategy/ ⭐ NEW
Comprehensive marketing strategy advisor, describe your app and get a tailored promotional plan.
- Analyzes app type, monetization model, audience, and lifecycle stage
- Recommends the right App Store features for your situation
- Builds promotional calendar with implementation roadmap
- Orchestrates generator sub-skills for implementation
- Strategy templates for subscription, paid, freemium, and game apps

### app-description-writer/
Generate compelling App Store descriptions that convert.
- Promotional text (170 chars)
- Full description (4000 chars)
- What's New text for updates
- Localization guidance

### screenshot-planner/
Plan App Store screenshot sequences with captions.
- 5-10 screenshot storyboard
- Caption writing
- Device frame recommendations
- Localization considerations

### keyword-optimizer/
Optimize app title, subtitle, and keywords for search.
- Keyword research methodology
- Character limit optimization (100 chars)
- Competitor analysis
- Localization keyword strategy
- **NEW:** Advanced tactics (cross-localization, screenshot indexing)
- **NEW:** Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
- **NEW:** Existing app strategy (safe optimization)

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/app-store/SKILL.md