# Growth

Growth skills for indie Apple developers, user acquisition, analytics interpretation...

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill growth -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill growth -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill growth -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill growth -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

Growth skills for indie Apple developers, user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Growth Skills

Growth skills for indie Apple developers, from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.

## When This Skill Activates

Use this skill when the user:
- Asks about growing their app or user acquisition
- Wants to understand app metrics or analytics
- Asks about press/media outreach or getting reviews
- Wants to build a community around their app
- Asks about indie business operations (LLC, taxes, hiring)
- Mentions growth strategy, marketing, or user engagement
- Wants data-driven guidance on what to improve next

## Available Skills

### store-growth-audit/
Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0, P9 playbook, every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).

### store-signals/
Close the post-launch loop, turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.

### analytics-interpretation/
Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.

### press-media/
Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.

### community-building/
Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/growth/SKILL.md