Keyword Optimizer

Optimize app title, subtitle, and keywords for maximum App Store discoverability.

When This Skill Activates

• User is launching a new app
• User wants to improve search rankings
• User asks about ASO (App Store Optimization)
• User is entering new markets/languages
• User wants to analyze keyword opportunities
• User needs safe optimization for existing apps

Reference Files

Before optimizing, load these reference materials:

File	Purpose
keyword-criteria.md	Popularity/Difficulty sweet spots, opportunity scoring
advanced-tactics.md	Cross-localization, screenshot indexing, velocity boost
existing-app-strategy.md	Safe optimization for apps with existing traffic

Information Gathering

Before optimizing, ask about:

1. App Identity

   • What does the app do in one sentence?
   • What category is it in?
   • What's the current app name (if exists)?

2. Target Keywords

   • What would users search to find this app?
   • What problem words would they use?
   • Any branded terms to include?

3. Competition

   • Main competitors?
   • What keywords do they target?
   • Where can you realistically compete?

4. Goals

   • Brand awareness vs. category traffic?
   • Specific markets to prioritize?

Keyword Strategy

Where Keywords Count

Field	Limit	Weight	Notes
App Name	30 chars	Highest	Most valuable real estate
Subtitle	30 chars	High	Visible in search, below name
Keywords	100 chars	Medium	Not visible to users
Description	4000 chars	Low*	*Apple says indexed, debated

Keyword Types