# Keyword Optimizer

Optimize app title, subtitle, and keywords for maximum App Store discoverability.

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill keyword-optimizer -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill keyword-optimizer -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill keyword-optimizer -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill keyword-optimizer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

Optimize app title, subtitle, and keywords for maximum App Store discoverability. Use when launching a new app, improving search rankings, entering new markets/languages, or safely optimizing ASO for an app with existing traffic.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Keyword Optimizer

Optimize app title, subtitle, and keywords for maximum App Store discoverability.

## When This Skill Activates

- User is launching a new app
- User wants to improve search rankings
- User asks about ASO (App Store Optimization)
- User is entering new markets/languages
- User wants to analyze keyword opportunities
- User needs safe optimization for existing apps

## Reference Files

Before optimizing, load these reference materials:

| File | Purpose |
|------|---------|
| **keyword-criteria.md** | Popularity/Difficulty sweet spots, opportunity scoring |
| **advanced-tactics.md** | Cross-localization, screenshot indexing, velocity boost |
| **existing-app-strategy.md** | Safe optimization for apps with existing traffic |

## Information Gathering

Before optimizing, ask about:

1. **App Identity**
   - What does the app do in one sentence?
   - What category is it in?
   - What's the current app name (if exists)?

2. **Target Keywords**
   - What would users search to find this app?
   - What problem words would they use?
   - Any branded terms to include?

3. **Competition**
   - Main competitors?
   - What keywords do they target?
   - Where can you realistically compete?

4. **Goals**
   - Brand awareness vs. category traffic?
   - Specific markets to prioritize?

## Keyword Strategy

### Where Keywords Count

| Field | Limit | Weight | Notes |
|-------|-------|--------|-------|
| **App Name** | 30 chars | Highest | Most valuable real estate |
| **Subtitle** | 30 chars | High | Visible in search, below name |
| **Keywords** | 100 chars | Medium | Not visible to users |
| **Description** | 4000 chars | Low* | *Apple says indexed, debated |

### Keyword Types

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/app-store/keyword-optimizer/SKILL.md