App Store Marketing Strategy

Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata.

When This Skill Activates

Use this skill when the user:

• Asks "how should I market my app?" or "what App Store features should I use?"
• Wants a promotional strategy for launch, growth, or re-engagement
• Mentions "App Store promotion", "user acquisition", or "app marketing"
• Wants to increase downloads or reduce churn
• Asks about in-app events, custom product pages, or win-back offers
• Is preparing for a major update or seasonal campaign
• Wants to get featured on the App Store

Process

Phase 1: App Profile Collection

Gather information via AskUserQuestion:

1. App Identity

• App name and one-line description
• App Store category (primary + secondary)
• Platform(s): iOS, macOS, iPadOS, watchOS, visionOS

2. Monetization Model

• Free (ad-supported)
• Freemium (free + IAP/subscription)
• Paid upfront
• Subscription only
• Free (no monetization yet)

3. Target Audience

• Primary demographic (age, role, context)
• Secondary audience (if any)
• Geographic focus

4. Lifecycle Stage

• Pre-launch (building / TestFlight)
• Launch (first 30 days)
• Growth (active, adding users)
• Mature (stable user base, seeking retention)
• Re-engagement (declining, need to win back users)

5. Current State

• Monthly active users (approximate)
• Existing promotional features already configured
• Upcoming updates or milestones
• Marketing budget (none / small / moderate)

Phase 2: Strategy Analysis

Read decision-matrix.md to map the app profile to recommended features.