# Marketing Strategy

App Store marketing strategy advisor that analyzes your app and recommends the best...

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill marketing-strategy -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill marketing-strategy -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill marketing-strategy -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill marketing-strategy -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# App Store Marketing Strategy

Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata.

## When This Skill Activates

Use this skill when the user:
- Asks "how should I market my app?" or "what App Store features should I use?"
- Wants a promotional strategy for launch, growth, or re-engagement
- Mentions "App Store promotion", "user acquisition", or "app marketing"
- Wants to increase downloads or reduce churn
- Asks about in-app events, custom product pages, or win-back offers
- Is preparing for a major update or seasonal campaign
- Wants to get featured on the App Store

## Process

### Phase 1: App Profile Collection

Gather information via AskUserQuestion:

**1. App Identity**
- App name and one-line description
- App Store category (primary + secondary)
- Platform(s): iOS, macOS, iPadOS, watchOS, visionOS

**2. Monetization Model**
- Free (ad-supported)
- Freemium (free + IAP/subscription)
- Paid upfront
- Subscription only
- Free (no monetization yet)

**3. Target Audience**
- Primary demographic (age, role, context)
- Secondary audience (if any)
- Geographic focus

**4. Lifecycle Stage**
- Pre-launch (building / TestFlight)
- Launch (first 30 days)
- Growth (active, adding users)
- Mature (stable user base, seeking retention)
- Re-engagement (declining, need to win back users)

**5. Current State**
- Monthly active users (approximate)
- Existing promotional features already configured
- Upcoming updates or milestones
- Marketing budget (none / small / moderate)

### Phase 2: Strategy Analysis

Read **decision-matrix.md** to map the app profile to recommended features.

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/app-store/marketing-strategy/SKILL.md