# Product Page Optimization

Generates A/B test plans and optimization checklists for your App Store product page, ...

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Testing
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill product-page-optimization -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill product-page-optimization -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill product-page-optimization -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill product-page-optimization -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

Generates A/B test plans and optimization checklists for your App Store product page, icon, screenshots, and app previews. Use when running Product Page Optimization tests or improving conversion rates.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Product Page Optimization Generator

Create structured A/B test plans for App Store Product Page Optimization (PPO), including test hypotheses, variant designs, success metrics, and iteration strategy.

## When This Skill Activates

Use this skill when the user:
- Asks to "optimize product page" or "A/B test App Store page"
- Mentions "product page optimization" or "PPO"
- Wants to improve "App Store conversion rate"
- Asks about "screenshot testing" or "icon testing"
- Mentions improving download rate or tap-through rate

## How PPO Works

- Test up to **3 treatments** against your original (control); a single test can include up to 3 app preview videos per treatment
- Testable elements: **app icon**, **screenshots**, **app previews**
- Traffic proportion: you choose **1, 50%** of page traffic, split evenly across treatments (30% over 3 treatments = 10% each), no treatment may exceed the original page's share
- Duration: run at least 1 week and extend in **7-day increments** to capture weekday/weekend cycles; hard cap **90 days**
- Statistical confidence: no confidence shown for the first 7 days; **90% confidence is the decision bar**, per Apple, "9 of 10 reruns would repeat the result"
- Localization: tests can target specific localizations only, confirm those locales have enough traffic to conclude within 90 days
- Icon treatments: can only use icons that already ship in the app binary's asset catalog as alternate icons, plan icon tests one release ahead
- Prerequisites: app must be Ready for Sale; role must be Account Holder, Admin, App Manager, or Marketing

### Important Limitations
- Cannot test: app name, subtitle, description, keyword field, or price
- One test at a time per localization
- Only one test submission can be in App Review at a time
- Results apply to organic App Store traffic only
- Minimum traffic required for statistical significance

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/generators/product-page-optimization/SKILL.md