Win-Back Offers Generator

Generate a complete win-back flow for recovering churned subscribers using StoreKit 2's win-back offer APIs (iOS 18+), Message API handling, and fallback promotional offers for older OS versions.

When This Skill Activates

Use this skill when the user:

• Asks to "win back" or "re-engage" churned subscribers
• Mentions "lapsed subscribers" or "subscriber recovery"
• Wants to implement "win-back offers" (iOS 18+)
• Asks about "subscription churn" reduction
• Mentions "Message API" for subscription offers
• Wants to reduce subscriber attrition

Minimum Eligibility

Win-back offers involve meaningful engineering and ASC configuration. Check these thresholds before proceeding:

Churned Subscribers	Recommendation
Under 50	Not worth the setup effort. Use personal email outreach instead, write individual messages to churned users. Focus energy on preventing churn (improve onboarding, engagement).
50-500	Implement basic win-back via promotional offers (simpler than full win-back flow). Use offer codes distributed via email.
500+	Full win-back implementation justified. Native iOS 18+ win-back offers, Message API handling, automated pipeline.

If you don't know your churn numbers: Check App Store Connect > Subscriptions > Retention metrics. If your total subscriber base is under 200, you likely don't have enough churn volume to justify this skill yet.

Pre-Generation Checks

1. Project Context Detection

• Check for existing StoreKit implementation
• Check deployment target (iOS 18+ for native win-back, iOS 16+ for promotional offer fallback)
• Look for existing subscription management code
• Check if subscription-offers skill was already used
• Check churn volume, is the number of churned subscribers worth automating?