# Win Back Offers

Generates the complete win-back offer flow for churned subscribers, StoreKit Message...

- Repository: https://github.com/rshankras/claude-code-apple-skills (846 stars)
- Category: Documents
- License: MIT
- Last updated: 2026-07-24
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add rshankras/claude-code-apple-skills --skill win-back-offers -g -a claude-code -y`
Codex: `npx skills add rshankras/claude-code-apple-skills --skill win-back-offers -g -a codex -y`
Cursor: `npx skills add rshankras/claude-code-apple-skills --skill win-back-offers -g -a cursor -y`
Gemini CLI: `npx skills add rshankras/claude-code-apple-skills --skill win-back-offers -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add rshankras/claude-code-apple-skills`

## Description

Generates the complete win-back offer flow for churned subscribers, StoreKit Message API handling, eligibility verification, offer sheet presentation, and analytics. Use when implementing win-back campaigns or re-engagement for lapsed subscribers.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Win-Back Offers Generator

Generate a complete win-back flow for recovering churned subscribers using StoreKit 2's win-back offer APIs (iOS 18+), Message API handling, and fallback promotional offers for older OS versions.

## When This Skill Activates

Use this skill when the user:
- Asks to "win back" or "re-engage" churned subscribers
- Mentions "lapsed subscribers" or "subscriber recovery"
- Wants to implement "win-back offers" (iOS 18+)
- Asks about "subscription churn" reduction
- Mentions "Message API" for subscription offers
- Wants to reduce subscriber attrition

## Minimum Eligibility

Win-back offers involve meaningful engineering and ASC configuration. Check these thresholds before proceeding:

| Churned Subscribers | Recommendation |
|----|---|
| **Under 50** | Not worth the setup effort. Use personal email outreach instead, write individual messages to churned users. Focus energy on preventing churn (improve onboarding, engagement). |
| **50-500** | Implement basic win-back via promotional offers (simpler than full win-back flow). Use offer codes distributed via email. |
| **500+** | Full win-back implementation justified. Native iOS 18+ win-back offers, Message API handling, automated pipeline. |

**If you don't know your churn numbers:** Check App Store Connect > Subscriptions > Retention metrics. If your total subscriber base is under 200, you likely don't have enough churn volume to justify this skill yet.

## Pre-Generation Checks

### 1. Project Context Detection
- [ ] Check for existing StoreKit implementation
- [ ] Check deployment target (iOS 18+ for native win-back, iOS 16+ for promotional offer fallback)
- [ ] Look for existing subscription management code
- [ ] Check if `subscription-offers` skill was already used
- [ ] **Check churn volume**, is the number of churned subscribers worth automating?

The rest: https://github.com/rshankras/claude-code-apple-skills/blob/HEAD/skills/generators/win-back-offers/SKILL.md