SEO Audit

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills

Audit the user's site using their own data via the Ryze MCP. No estimates, everything below comes from their actual GSC/GA4.

Workflow

1. Pick the property. google_search_console__listSites. If several, use the one matching the user's domain; confirm only when ambiguous.
2. Indexation. google_search_console__getIndexationSummary, indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled, currently not indexed", spikes in excluded pages).
3. Performance baseline. google_search_console__runRawSearchAnalytics: last 90 days vs previous 90, dimensions query and page (two calls each period). Compute clicks/impressions/CTR/position deltas.
4. Find the problems:
   • Decaying pages, pages whose clicks dropped >30% period-over-period
   • CTR anomalies, queries with position ≤ 5 but CTR < 2% (title/meta problem)
   • Striking distance, queries at position 8, 20 with high impressions (one push from page 1)
   • Cannibalization, same query, multiple ranking pages splitting clicks
5. Spot-check pages. For the 3, 5 worst pages, google_search_console__inspectUrl, canonical, indexing state, last crawl.
6. Cross-check traffic. google_analytics__runRawReport, organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
7. AI traffic. google_analytics__getAIReferrals for the same window, note whether AI engines are becoming a meaningful channel for this site.

Output