# Competitor Social Research

Use when the user wants to research competitors' social media strategy, compare brands...

- Repository: https://github.com/ScrapeCreators/social-media-research-skills (5252 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-08-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -g -a claude-code -y`
Codex: `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -g -a codex -y`
Cursor: `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -g -a cursor -y`
Gemini CLI: `npx skills add ScrapeCreators/social-media-research-skills --skill competitor-social-research -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ScrapeCreators/social-media-research-skills`

## Description

Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Social Research

## Overview

Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.

## When to Use

Use this skill when the user asks to:

- compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
- find what content is working in a niche
- benchmark posting frequency, formats, topics, and engagement
- identify content gaps or opportunities
- build a social strategy from competitor research

## Workflow

1. **Define competitors and platforms**
   - Use provided handles/URLs.
   - If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.

2. **Fetch profile snapshots**
   - Followers/subscribers
   - Bio/positioning
   - Links
   - Verification/public metadata

3. **Fetch recent content**
   - Pull comparable recent windows per competitor.
   - Track source URLs, dates, captions, formats, and metrics.

4. **Find outliers per competitor**
   - Use each account's own median baseline.
   - Do not compare raw views between a huge brand and a small brand without context.

5. **Analyze content strategy**
   - Content pillars
   - Formats
   - Hook styles
   - Posting cadence
   - Offers/CTAs
   - Use of founder/creator personality
   - Community/comment patterns

6. **Find gaps and opportunities**
   Look for:
   - topics competitors avoid
   - formats that overperform but few competitors use
   - unanswered audience questions
   - weak hooks or repetitive content
   - platform whitespace

## Useful ScrapeCreators Endpoints

Use the relevant profile/feed/detail/transcript/comment endpoints from `scrapecreators-api`. Common routes include:

The rest: https://github.com/ScrapeCreators/social-media-research-skills/blob/HEAD/skills/competitor-social-research/SKILL.md