# Product Demand Research

Use when the user wants to validate a product idea, find pain points, mine demand...

- Repository: https://github.com/ScrapeCreators/social-media-research-skills (5252 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-08-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -g -a claude-code -y`
Codex: `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -g -a codex -y`
Cursor: `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -g -a cursor -y`
Gemini CLI: `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ScrapeCreators/social-media-research-skills`

## Description

Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Product Demand Research

## Overview

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

## When to Use

Use this skill when the user asks to:

- validate a startup or product idea
- find pain points in a niche
- mine Reddit/TikTok/YouTube comments for product ideas
- find buyer language and objections
- understand alternatives people use today
- create messaging from demand evidence

## Signals to Extract

- repeated complaints
- "I wish" / "is there a tool" / "how do I" phrases
- workarounds and spreadsheets/manual processes
- comparison and alternative mentions
- buying intent
- objections to existing solutions
- exact words people use for the problem

## Workflow

1. Turn the idea into search queries and synonyms.
2. Search Reddit and relevant social platforms.
3. Pull comments/transcripts for promising posts/videos.
4. Cluster pains, triggers, alternatives, and desired outcomes.
5. Score demand by frequency, intensity, recency, and willingness-to-pay hints.
6. Produce messaging and product implications.

## Output Format

```markdown
# Product Demand Research: {idea/category}

## Verdict
- Demand signal: Strong/Medium/Weak
- Confidence: High/Medium/Low
- Why:

## Pain Points
| Pain | Evidence | Exact language | Source |
|---|---|---|---|

## Existing Alternatives / Workarounds
- ...

## Objections and Barriers
- ...

## Messaging Angles
- "..."

## Product Ideas / Tests
1. ...
2. ...
```

## Common Pitfalls

- Do not claim market validation from a handful of comments.
- Do not ignore negative evidence or existing alternatives.
- Do not paraphrase away the best customer language.